How much does it cost to get a custom piece of jewelry made?

Pricing varies based on materials and complexity, but we’ll give you a clear quote upfront. Simple designs can start at a few hundred dollars.

Is custom jewelry cheaper?

Not usually. But the value is in wearing something that lasts and actually means something. Over time, the cost per wear often makes custom pieces more worthwhile than mass-produced ones.

How long does custom jewelry take to make?

On average, 4 to 8 weeks. Some pieces take more time, especially if they’re complex or require rare materials. We’ll let you know early on what to expect.

How do you know if a jeweler is good?

Trust your instincts, but also check credentials, client reviews, and how well they explain things. A good jeweler won’t rush you; they’ll guide you.

Feb 20, 2026

Why White Gold Remains a Modern Favorite

Four white gold diamond rings on a white background

White gold has been a favored choice for many years, and its popularity continues. For those living in West St. Paul, MN., Van Drake Jewelers understands why this metal remains a modern favorite. It offers a distinct look that appeals to many different tastes and styles. This guide will help you understand why white gold is a good choice for your jewelry needs.

Two diamond rings on a floral background

Why White Gold Stays Popular

White gold has maintained its appeal for many reasons. Its versatile look makes it suitable for various types of jewelry, from engagement rings to everyday pieces. You will find that its color pairs well with many gemstones, especially diamonds.

The Appeal of a Cool Tone Metal

One main reason for white gold's lasting popularity is its cool tone metal appearance. This color is often seen as:

Contemporary: It fits well with modern fashion trends.
Versatile: It complements a wide range of clothing colors and styles.
Understated: It offers a subtle elegance that many appreciate.

This cool tone provides a different feel compared to the warmth of yellow gold, giving you more options for personal expression.

The Sleek Silver Look You Desire

Many individuals seek the sleek silver look that white gold offers. This appearance is often mistaken for platinum, but white gold provides a similar aesthetic at a different price point. Its bright, reflective surface enhances the brilliance of any stones it holds. This look is particularly appealing for those who prefer a clean and polished style.

Two white gold diamond rings on a pink marble background

Understanding White Gold: What Makes It Special?

White gold is not naturally white. It is an alloy, which means it is a mix of pure yellow gold with other white metals like palladium, nickel, or silver. This combination gives it a lighter color.

The Role of Rhodium Plated Rings

To achieve its bright, silvery-white finish, white gold jewelry is typically coated with a thin layer of rhodium. This process results in rhodium plated rings that have several benefits:

Increased Brightness: Rhodium makes the gold appear whiter and more lustrous.
Added Durability: The rhodium layer provides an extra shield against scratches.
Hypoallergenic Quality: For those sensitive to nickel, the rhodium plating can create a barrier, reducing skin reactions.

Over time, this rhodium plating can wear off, revealing the natural yellowish tint of the white gold underneath. This is a normal process, and re-plating is a standard part of white gold jewelry care.

Metal Options Beyond Traditional Gold

When you choose jewelry, you have several metal options. While yellow gold and rose gold offer warmer tones, white gold stands out for its cool, neutral color. Other choices include platinum and silver. Each metal has its own unique characteristics:

Platinum: A naturally white, very durable, and dense metal. It is also hypoallergenic.
Silver: A beautiful, bright white metal, but it is softer and can tarnish over time.

White gold offers a balance, providing a bright appearance and good durability. For more information on various jewelry services, you can visit our services page.

White Gold and Diamond Fashion Rings

White gold is an excellent choice for diamond rings. The cool, neutral tone of white gold does not reflect color into the diamond, allowing the stone's natural brilliance and fire to truly stand out. This makes white gold a popular setting for:

Engagement rings
Wedding bands
Everyday fashion rings
Special occasion pieces

The metal's ability to highlight a diamond's sparkle is a significant factor in its continued popularity for these items.

Caring for Your White Gold Jewelry

To keep your white gold jewelry looking its best, follow these simple care tips:

Regular Cleaning: Clean your jewelry with mild soap and warm water, using a soft brush.
Avoid Harsh Chemicals: Take off your white gold jewelry before using household cleaners, swimming in chlorinated pools, or handling harsh chemicals.
Professional Check-ups: Have your jewelry checked by a professional jeweler regularly. They can inspect for loose stones or signs of wear.
Re-plating: As mentioned, the rhodium plating will wear off over time. Van Drake Jewelers can re-plate your white gold pieces to restore their original bright finish.

Proper care will help your white gold jewelry maintain its beauty for many years.

Conclusion

White gold continues to be a favorite in the jewelry world due to its modern aesthetic, versatility, and ability to make diamonds shine. Its unique properties, including its cool tone and sleek silver look, make it a lasting choice for many. For those seeking quality white gold pieces or expert advice on care, Van Drake Jewelers is here to assist you. You can always contact us for any questions or to schedule a visit to our store.

Visit Van Drake Jewelers for Your White Gold Needs!

FAQ’s

Is white gold a good choice for daily wear?
Yes, white gold is a durable metal that can withstand daily wear. However, like all jewelry, it can scratch or dull over time, especially the rhodium plating. Regular care and maintenance will keep it looking good.
How often should white gold be re-plated?
The frequency of re-plating depends on how often you wear the jewelry and how well you care for it. For items worn daily, like engagement rings, re-plating every 1-3 years is common. Your jeweler can advise you based on the condition of your specific piece.
What is the difference between white gold and platinum?
White gold is an alloy of yellow gold mixed with white metals and plated with rhodium. Platinum is a naturally white metal that is denser and typically more expensive. Platinum does not require re-plating, but it can develop a patina over time.